Heineken Real Hardcore Fans

Who said hardcore football fans are only loud, chant-singing diehards? Heineken changes that narrative by celebrating fans who show their passion in unexpected ways, proving true devotion comes in many forms.

Through research and social media listening, Heineken uncovered surprising and inspiring stories of true football fans - like the Asian girl watching matches across time zones, the priest who included Lukaku in his prayers despite his transfer, and the anonymous Brazilian fan who left his estate to Neymar.