Romanian by passport and Italian by ID, Adina grew up right in front of Brâncuși’s Gate of Kiss. Being a child in Romania’s 90s was pretty cool and there were two things Adina never lacked - ideas.

Adina started her own magazine at the age of 13, was being invited at local radio stations to talk about random stuff when she was 10, found herself singing in a high-school group and also got to act in a movie later on. Her relentless mind eventually led to one thing that had a bit of everything: advertising. After winning her first Gold Lion in Bucharest, Adina moved to Paris, because “that who hates Paris can’t be trusted”.

She then moved to Milan, a temporary fling which turned into a big love.

Along the way, advertising allowed her to pick a fight with Dior to stand up for local Romanian designers, rename Heineken into Hakenen and Hineken and somehow get away with it, help a music video go viral for Desperados, and reframe how people see football fans, beyond face paint and bad chants.

She still loves what she’s doing because it's fun and challenging but mostly fun.

So let’s have some fun, shall we?